Warner Bros. collaborated with Motionleap, around their annual DC fandom event to allow their fans to actively engage with the iconic DC content and create their own user generated content. By engaging with the DC content on Motionleap and sharing it on social media, the DC fandom event was brought to the top of mind to all users. WB’s DC Superhero content was integrated into Motionleap as live moving elements so that fans around the world could enter into the world of DC superheroes and bring their photos to life.