About

About Lightricks

Lightricks, an AI-first company, is revolutionizing how visual content is created. With a mission to bridge the gap between imagination and creation, Lightricks is dedicated to bringing cutting-edge technology to the creative and business spaces.

Our AI photo and video generation models, such as LTXV, power our apps and platforms including Facetune, Photoleap, Videoleap, and LTX Studio, allow creators and brands to leverage the latest research breakthroughs, offering endless control over their creative potential. Our influencer marketing platform, Popular Pays, provides creators the ability to monetize their work and offers brands opportunities to scale their content through tailored creator partnerships.

Founded in 2013, Lightricks is backed by prominent investors including Goldman Sachs Growth Equity, Insight Partners, Viola Ventures, ClalTech, Greycroft, Hanaco Venture Capital, Altshuler Shaham Investment Holdings, Harel-Hertz Investment, Qumra Capital House, Migdal Insurance and Financial Holdings, Shavit Capital, and Stonebridge Partners who share our enduring commitment to driving the future of content creation.

Quick Facts

730M+

Downloads

5

Core Products

6.6M+

Monthly Subscribers

15M+

Monthly Users

60M+

Monthly Exports

Founders & Management

Zeev Farbman

Co-founder & CEO

Zeev had planned on a career in academia, studying computer science for his Bachelor’s, Master’s, and eventually his Ph.D. at Hebrew University in Jerusalem.

Zeev has led Lightricks since its founding and has grown the company, with 11 content creation apps, four international offices, and approximately 600 employees.

Zeev is an expert in photo image optimization, he has published peer-review articles in the field, and is a frequent contributor to publications on the topics of tech, start-ups, using a bootstrap model, the creator economy, and computer imaging. When he’s not at the office, you can find Zeev scouting out the next best oyster or sushi joint and practicing Brazilian Jiu-Jitsu.

Nir Pochter

Co-Founder & CMO

Holding a Master's in artificial intelligence from the Hebrew University of Jerusalem, Nir creatively leads Lightricks' marketing department, whose efforts have been showcased both by Meta (Facebook) and Instagram as case studies for success.

Nir loves the people he works with and if he had more free time, he would spend it playing computer games. His hobbies include Brazilian Jui-Jitsu and gardening.

Yaron Inger

Co-Founder & CTO

Yaron has been interested in programming from a very young age. At 18, he joined the IDF and served for 5 years as a researcher and developer in the 8200 intelligence unit. Immediately after his release, Yaron began his Bachelor's degree in computer engineering and a Master's degree in computer science at the Hebrew University.

While pursuing his doctorate Yaron felt that he had the opportunity to make a big impact working in the tech industry, leading him to found Lightricks, where he functions as CTO and leads the tech department consisting of over 150 developers and researchers.

Yaron minors in “foodie” – he’s passionate about cooking and great restaurants. He lives with his wife and children in Jerusalem.

Daniel Berkovitz

CPO

Daniel grew up in Tel Aviv, and served in Israel’s 8200 intelligence unit. He graduated from the first cohort of the joint program of Bezalel Academy of Arts and Design & The Hebrew University of Jerusalem, receiving a double degree in computer science (B.Sc) and visual communication (B.Des).

Daniel majored in typography, type design, and interactive design, and spent a semester at The School of Visual Arts, NYC, as a part of an excellence student exchange program. Post graduation, Daniel interned in the Hague, Netherlands, under Peter Bilak, a leading typeface designer, winning the TDC NY award for excellence for their joint project.

Daniel joined Lightricks in 2014, as a UX designer, eventually leading the Facetune2 app as product manager and in 2021 was appointed Chief Product Officer. He holds awards from the America-Israel Cultural Foundation, as well as a Fellheim award for typography. Daniel lives in Tel Aviv, and in his free time enjoys ceramics and swimming.

Shani Mandel Laufer

Chief Business Officer

Shani holds a BS in Philosophy, Political Science, and Economics and an MS in Financial Economics from the Hebrew University. Before joining Lightricks, she worked in Israel's Ministry of Finance.

She joined as Director of Strategic Finance and rose through the ranks to become Chief Business Officer, where she leads go-to-market strategy, enterprise partnerships, and business foundations for integrating generative AI in professional creative workflows.

Noa Rosenberg Segalovitz

CHRO & CLO

Noa grew up in Ramat Gan, and served in an elite unit in the IDF. After her service, she received her LLB and B.A. in economics from Tel Aviv University and an LLM in corporate law from New York University. After graduating from NYU, she joined Covington & Burling. Spending almost 15 years in corporate law, eventually making Partner at Goldfarb, Seligman & Co.

In 2018, Noa was appointed VP, General Counsel of Tnuva, Israel’s largest food company, and in November of 2021, she joined Lightricks as General Counsel. She serves as part of the company’s executive management. As of April 2023, Noa also leads the company’s HR department. During her career Noa was recognized on ‘TheMarkers’ most promising 40 under 40 list.

When she is not working, she can be found spending time with her family, running, and baking.


Zeev Farbman

Co-Founder & CEO

Zeev had planned on a career in academia, studying computer science for his Bachelor’s, Master’s, and eventually his Ph.D. at Hebrew University in Jerusalem.

Zeev has led Lightricks since its founding and has grown the company, with 11 content creation apps, four international offices, and approximately 600 employees.

Zeev is an expert in photo image optimization, he has published peer-review articles in the field, and is a frequent contributor to publications on the topics of tech, start-ups, using a bootstrap model, the creator economy, and computer imaging. When he’s not at the office, you can find Zeev scouting out the next best oyster or sushi joint and practicing Brazilian Jiu-Jitsu.

Nir Pochter

Co-Founder & CMO

Holding a Master's in artificial intelligence from the Hebrew University of Jerusalem, Nir creatively leads Lightricks' marketing department, whose efforts have been showcased both by Meta (Facebook) and Instagram as case studies for success.

Nir loves the people he works with and if he had more free time, he would spend it playing computer games. His hobbies include Brazilian Jiu-Jitsu and gardening

Yaron Inger

Co-Founder & CTO

Yaron has been interested in programming from a very young age. At 18, he joined the IDF and served for 5 years as a researcher and developer in the 8200 intelligence unit. Immediately after his release, Yaron began his Bachelor's degree in computer engineering and a Master's degree in computer science at the Hebrew University.

While pursuing his doctorate Yaron felt that he had the opportunity to make a big impact working in the tech industry, leading him to found Lightricks, where he functions as CTO and leads the tech department consisting of over 150 developers and researchers.

Yaron minors in “foodie” – he’s passionate about cooking and great restaurants. He lives with his wife and children in Jerusalem.

Daniel Berkovitz

CPO

Daniel grew up in Tel Aviv, and served in Israel’s 8200 intelligence unit. He graduated from the first cohort of the joint program of Bezalel Academy of Arts and Design & The Hebrew University of Jerusalem, receiving a double degree in computer science (B.Sc) and visual communication (B.Des).

Daniel majored in typography, type design, and interactive design, and spent a semester at The School of Visual Arts, NYC, as a part of an excellence student exchange program. Post graduation, Daniel interned in the Hague, Netherlands, under Peter Bilak, a leading typeface designer, winning the TDC NY award for excellence for their joint project.

Daniel joined Lightricks in 2014, as a UX designer, eventually leading the Facetune2 app as product manager and in 2021 was appointed Chief Product Officer. He holds awards from the America-Israel Cultural Foundation, as well as a Fellheim award for typography. Daniel lives in Tel Aviv, and in his free time enjoys ceramics and swimming.

Shani Mandel Laufer

Chief Business Officer

Shani holds a BS in Philosophy, Political Science, and Economics and an MS in Financial Economics from the Hebrew University. Before joining Lightricks, she worked in Israel's Ministry of Finance. She joined as Director of Strategic Finance and rose through the ranks to become Chief Business Officer, where she leads go-to-market strategy, enterprise partnerships, and business foundations for integrating generative AI in professional creative workflows.

Noa Rosenberg Segalovitz

CHRO & CLO

Noa grew up in Ramat Gan, and served in an elite unit in the IDF. After her service, she received her LLB and B.A. in economics from Tel Aviv University and an LLM in corporate law from New York University. After graduating from NYU, she joined Covington & Burling. Spending almost 15 years in corporate law, eventually making Partner at Goldfarb, Seligman & Co.

In 2018, Noa was appointed VP, General Counsel of Tnuva, Israel’s largest food company, and in November of 2021, she joined Lightricks as General Counsel. She serves as part of the company’s executive management. As of January 2023, Noa also leads the company's HR department. During her career Noa was recognized on ‘TheMarkers’ most promising 40 under 40 list.

When she is not working, she can be found spending time with her family, running, and baking.

Press Releases

Lightricks LTXV Breaks 60‑Second Length Barrier for AI Video Generation

July, 2025

Lightricks Launches 13B Parameters LTX Video Model, Breakthrough Rendering Approach Generates High-quality, Efficient AI

May, 2025

Lightricks Integrates Black Forest Labs’ FLUX into LTX Studio

December, 2024

Lightricks Partners With Shutterstock for Video Training Data to Advance Open Source LTXV Video AI Generative Video Model

December, 2024

Contact Us

For Press

press@lightricks.com

For Talent & Partnerships

talentteam@lightricks.com